HDFC Life Highlights Importance of Life Insurance, Marketing & Advertising News, AND BrandEquity
Its latest young and responsible advertising campaign focuses on the story of a newlywed couple. They both discover the joys and surprises of a new married life. Along with many changes, there are also new responsibilities to take on and the couple take the first step towards fulfilling their responsibility to each other by securing their future. The brand aims to encourage everyone to be responsible to their loved ones and to realize their dream of a secure future together.
The advertising campaign will be visible on digital and social platforms, OTT, DTH and TV for the next four weeks.
Vishal Subharwal, Head of Marketing, Digital Affairs and Ecommerce, HDFC Life, said: “The pandemic has reminded individuals of the importance of financial security. Families and individuals need to be financially protected and through our campaign we have tried to get this message across. You have to take responsibility from the start, even if it’s a small step, because it can go a long way in protecting the spouse and family in the event of the unexpected. “
Rajdeepak Das, CEO and Creative Director, South Asia, Leo Burnett, said: “The pandemic and the following uncertainties, whether financial or health, have made even young audiences reflect on the importance of financial planning for the future. Our campaign, through the story of a young, newly married couple embarking on a new journey, reflects the message that the first step to a new life would be to plan your finances responsibly for each other. We are sure that this film will resonate with our target audience and encourage them to take the first step towards a secure future. “