IamINSURED launches a new D2C life insurance platform
The new D2C platform, which has been developed from the existing UnderwriteMe and Cavendish platforms, also aims to support the growing number of life insurance claims with additional information, such as medical, professional and activities. .
Like other D2C platforms, the iamINSURED platform will come in front of the broker’s advised proposal, with the ability for users to turn away from the channel to an advisor if they need assistance or support. ‘Additional Information.
It was designed to reflect the online journey that consumers go through when purchasing other insurance products, such as travel or car coverage, as well as the change in consumer behavior that reflects greater desire for a streamlined protection purchase route.
IamINSURED chief executive Daniel Sharpe-Szunko told COVER the project is the culmination of a 10-year ambition to provide greater confidence to those looking to purchase protection without having to talk to counselors.
“Our mission is to standardize non-standard protection using the latest technology and to ensure that we provide protection to everyone, regardless of their circumstances and in any format,” he explains.
“We want to remove as many barriers as possible by closing the gap with ‘standard life protection’ and help stop labeling people ‘non-standard’ or ‘high risk’.”
Sharpe-Szunko also indicated that there will be clients who may not want to speak to a counselor over the phone about personal and private medical information.
“There are many reasons why people should seek professional protection advice, but there are also a large number of consumers who do not want or need to speak to an advisor, especially for conditions. such as mental health and other potentially sensitive issues, ”he said. .