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Max Life Insurance shows “India ke Bharose ka number” with Boman Irani, Marketing & Advertising News, ET BrandEquity

By on September 15, 2021 0
Max Life Insurance unveiled its latest “India ke Bharose ka number” advertising campaign highlighting the company’s performance in terms of claims paid over the past five years.

The TVC opens with a scene of a typical millennial family, capturing Boman Irani, as a father in the multidimensional trusting role he plays within the family. From being a supportive husband to his wife, a devoted father to his daughter, and a helping friend to his son, the ad features various cases with him as a reference person, trusted by all family members. .

The commercial ends on a compelling note that your family and loved ones trust you to play the right role in every situation. Likewise, the “India ke Bharose ka number” constitutes the basis of the relationship with the customer.

Watch the announcement here:

Aalok Bhan, Director and Marketing Director of Max Life Insurance, said: “I am very proud to unveil the new TV campaign on ‘India ke Bharose ka number’, which puts our focus as a business at the forefront, to protect people against risks and uncertainties and honor the trust placed by our clients. Our paid claims ratio, or “India ke Bharose ka number” is the ultimate mark of our credibility and reflects our commitment to our promise to our clients, reassuring them of the kind of financial security they can expect in the event of a loss. eventuality. Through the new campaign, the intention was to show how one can, and should, play a role in ensuring that they protect their family’s best interests for an unpredictable future.

Irani said: “This TVC is close to my heart because it also reflects what I do in my daily life. Covid-19 has disrupted and interfered with rituals and routines in every family and we have all experienced changes in family engagement. What remains constant is the confidence (Bharosa) in your ability to protect your family from uncertainties. Likewise, it is essential to choose a life insurance partner capable of financially securing your loved ones and the Max Life claims-to-premium ratio guarantees the trust factor.

Sonal Dabral, Founder and Creative Director of Tribha, said: “In these difficult and unpredictable times, a campaign that promotes family insurance and protection is playing a bigger role than just selling the product. A simple message for breadwinners, that just as they are always there to take care of their families, Max Life Insurance is also always there by their side.

Columbia Pacific Communities is launching this campaign on the occasion of World Seniors Day …


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