Union Assurance is one of the most popular life insurance brands in Sri Lanka
Your trusted life insurer, Union Assurance PLC, has been ranked among the top three most valued life insurance brands in Sri Lanka. This recognition was awarded by the business magazine LMD in association with the world leader in brand valuation consultancy Brand Finance. The listing is renowned for its credibility and impartiality in the brand selection and evaluation process.
Union Assurance Chief Marketing Officer Mahen Gunarathna said he was truly proud and delighted that the company had been recognized as the most popular life insurance brand in the country. “Our brand philosophy is built around our relationship with customers, and we have always evolved based on customer expectations. He noted that innovation and digitization are driving the company’s customer orientation. He added, “The seamless digital experience, which offers a lot of ease and convenience, was crucial for Union Assurance to be recognized as the most loved brand.
According to Gunarathna, the true value of a brand is based on how it makes customers feel. “What really matters is the experience provided and how it fits into their lives,” he said. He pointed out that brand loyalty stems from meeting a customer’s needs on an emotional level, and this has been a key factor in their success. “Our brand promise, after all, is to provide policyholders with a more fulfilling life while strengthening the Sri Lankan dream,” he added.
The company’s customer-centric approach and service excellence have reached new heights through the company’s innovative digital strategy. The Clicklife app is one of the company’s digital initiatives to bring life insurance closer to the consumer. It is the first comprehensive app to enter the market, and it has revolutionized the life insurance service in Sri Lanka, boosting customer engagement by allowing them to easily manage their insurance from anywhere . The Clicklife app has facilitated the acquisition of insurance products and digitized interactions between policy and claims servicing while providing a holistic health and lifestyle ecosystem. Through the app, the company launches fitness challenges and rewards its customers, while the Lifestyle Bonus promotion offers new policyholders the chance to earn a range of attractive lifestyle rewards each year. Thus, the product, service and incentives are all included in a complete package, enhancing its appeal as a highly valued brand.
Union Assurance has also introduced cutting-edge solutions to enrich and protect the lives of Sri Lankans. This was evident when the company launched Health 360 – a revolutionary health insurance solution – at a time when people were increasingly focused on health and wellness due to the pandemic.
Union Assurance is part of the John Keells Group, one of Sri Lanka’s largest publicly listed conglomerates. It is among the most awarded insurance companies in Sri Lanka, completing over three decades of success with a market capitalization of Rs. 17.3 billion, a life fund of Rs. 49.8 billion and a ratio of capital adequacy (CAR) of 228% in December 2021. Designed to empower the Sri Lankan dream, Union Assurance offers life insurance solutions that cover education, health, investment, protection and retirement of Sri Lankans. With an island-wide branch network and a workforce of over 3,000, Union Assurance continues to invest in people, products and processes with a customer focus. to respond to emerging changes in the life insurance industry.